I have over 25 years of professional experience in communications, marketing, media relations, and public relations. My areas of expertise include strategic communications, project management, major-gift fundraising appeals, and marketing campaigns for non-profit organizations and educational institutions. I have managed both internal staff and outsourced communications and marketing professionals. My written and oral communication skills are excellent. I stay up-to-date with emerging technologies in the marketing industry and continuously improve my skillset in that regard.
July 2023 to Present
Owner/ Chief Creative Officer
Founded in 2023, providing a full suite of marketing and communications services, including media relations, content creation, crisis communications consultation, fundraising appeals, book publicist services, social media content and strategy, video, and website development. I specialize in higher education, independent school education, sports, and non-profit campaigns and marketing.
Dec. 2011 to June 2023
BERKELEY PREPARATORY SCHOOL
Director of Communications
Managed the comprehensive communications needs of Berkeley Preparatory School, an independent coeducational day school in Tampa, Florida serving more than 1,400 students in Pre-K through grade 12. Developed, implemented, and strategically managed communications that engaged target audiences and supported the mission and vision of the school. Managed all marketing advertising, branding, print/online publications, social media, public relations, media relations, fundraising collateral, strategic planning, and crisis communications.
Supervised a full-time Associate Director of Strategic Marketing and Communications and a full-time Web/ Digital Media Manager. Ensured all materials representing the school’s image were on-brand and approved. Served as project manager for the Strategic Planning Committee to steward the execution of strategic plan initiatives. Secured earned, shared, and organic media coverage that highlighted the school's mission and goals. Served as the official spokesperson for the school. Developed and managed crisis communications while serving on the Crisis Management Team. Managed additional school communications priorities as assigned by the Headmaster.
Aug. 2009 to Dec. 2011
UNIVERSITY OF SOUTH FLORIDA FOUNDATION
Senior Communications and Marketing Officer
Served as a lead collaborator in the successful launch of a $600 million fundraising campaign from concept to completion in print, video, social media, earned media, and the web for the USF: Unstoppable Campaign. Produced and distributed campaign and foundation news through various media outlets. Assisted in the management of multi-million dollar gift proposals and stewardship programs targeted to the university’s top donors. Provide strategic planning and project leadership for successful branding efforts to increase fundraising identity and advance the visibility and mission of the USF Foundation and the university.
June 2001 to July 2009
UNIVERSITY OF SOUTH FLORIDA, OFFICE OF ADVANCEMENT
Director of Communications
Implemented and managed communication and marketing for the USF division of University Advancement and the USF Foundation. Responsibilities included copywriting, printed materials, marketing collateral, gift acknowledgment, proposal writing, and web content development. Served as the media liaison between the Foundation and the university’s division of Communications and Marketing.
June 1998 to June 2001
UNIVERSITY OF SOUTH FLORIDA, OFFICE OF DEVELOPMENT
Campaign Communications Officer
Responsible for the production of print communications, fundraising proposals, and media coordination for the USF Foundation and its $256 million capital campaign. Primary duties included drafting major gift proposals, grant writing, producing campaign newsletters, and providing project leadership on a variety of fundraising materials for major gift prospects.
Sept. 1997 to May 1998
NATIONAL ENVIRONMENTAL TRAINING CENTER
Promoted from staff writer to managing editor responsible for overall production and distribution of a quarterly, U.S. Environmental Protection Agency-funded magazine for water quality management with an international circulation of 50,000. Managed an editorial staff of 12 and served as the organizational spokesperson at international trade shows and federal government briefings.
Microsoft Office 365 - Advanced
Canva - Advanced
Google OneDrive - Advanced
WIX Design Suite - Proficient
Midjourney A.I. Graphics - Proficient
Adobe Creative Suite - Proficient
Adobe InDesign - Advanced
Adobe Photoshop - Advanced
Video (iMovie, Videoleap) - Advanced
ChatGPT Content Creation - Proficient
AWARDS AND AFFILIATIONS
AWARDS AND SERVICE
CASE Award of Excellence Total Campaign Programs 2009
CASE Grand Award Graphic Identity Programs 2009
Telly Award Silver Best Online Video in Fundraising Category 2010
CASE Award of Excellence Web & Electronic Communications 2010
CASE Special Merit Award Audio/Visual Communications 2010
Telly Award Bronze People's Choice Award in Webisode Category 2011
Berkeley Carol Kennedy Pro Communitate Award 2021
Berkeley Strategic Planning Task Force 2012-2021
Berkeley Employee Award for Excellence 2022
American Marketing Association, member 2008
Public Relations Society of America – Tampa Bay Chapter 2006 to 2008
Council for Advancement and Support of Education (CASE), member 1998 to 2022
Florida Public Relations Association 2009 to present