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I have over 25 years of professional experience in communications, marketing, media relations, and public relations. My areas of expertise include strategic communications, project management, major-gift fundraising appeals, and marketing campaigns for non-profit organizations and educational institutions. I have managed both internal staff and outsourced communications and marketing professionals. My written and oral communication skills are excellent. I stay up-to-date with emerging technologies in the marketing industry and continuously improve my skillset in that regard.

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Jeremy Canody

Marketing and Communications Specialist

813-442-1112

Email:

Address:

10329 Green Links Drive

Tampa, FL 33626

Website:

canodycreative.com

Phone:

EXPERIENCE

EXPERIENCE
July 2023 to Present

Owner/ Chief Creative Officer

CANODY CREATIVE

Founded in 2023, providing a full suite of marketing and communications services, including media relations, content creation, crisis communications consultation, fundraising appeals, book publicist services, social media content and strategy, video, and website development. I specialize in higher education, independent school education, sports, and non-profit campaigns and marketing. 

Dec. 2011 to June 2023

BERKELEY PREPARATORY SCHOOL

Director of Communications

Managed the comprehensive communications needs of Berkeley Preparatory School, an independent coeducational day school in Tampa, Florida serving more than 1,400 students in Pre-K through grade 12. Developed, implemented, and strategically managed communications that engaged target audiences and supported the mission and vision of the school. Managed all marketing advertising, branding, print/online publications, social media, public relations, media relations, fundraising collateral, strategic planning, and crisis communications.

 

Supervised a full-time Associate Director of Strategic Marketing and Communications and a full-time Web/ Digital Media Manager. Ensured all materials representing the school’s image were on-brand and approved. Served as project manager for the Strategic Planning Committee to steward the execution of strategic plan initiatives. Secured earned, shared, and organic media coverage that highlighted the school's mission and goals. Served as the official spokesperson for the school. Developed and managed crisis communications while serving on the Crisis Management Team. Managed additional school communications priorities as assigned by the Headmaster.

Aug. 2009 to Dec. 2011

UNIVERSITY OF SOUTH FLORIDA FOUNDATION

Senior Communications and Marketing Officer  

Served as a lead collaborator in the successful launch of a $600 million fundraising campaign from concept to completion in print, video, social media, earned media, and the web for the USF: Unstoppable Campaign. Produced and distributed campaign and foundation news through various media outlets. Assisted in the management of multi-million dollar gift proposals and stewardship programs targeted to the university’s top donors. Provide strategic planning and project leadership for successful branding efforts to increase fundraising identity and advance the visibility and mission of the USF Foundation and the university.

June 2001 to July 2009

UNIVERSITY OF SOUTH FLORIDA, OFFICE OF ADVANCEMENT

Director of Communications

Implemented and managed communication and marketing for the USF division of University Advancement and the USF Foundation. Responsibilities included copywriting, printed materials, marketing collateral, gift acknowledgment, proposal writing, and web content development. Served as the media liaison between the Foundation and the university’s division of Communications and Marketing. 

 June 1998 to June 2001

UNIVERSITY OF SOUTH FLORIDA, OFFICE OF DEVELOPMENT

Campaign Communications Officer

Responsible for the production of print communications, fundraising proposals, and media coordination for the USF Foundation and its $256 million capital campaign. Primary duties included drafting major gift proposals, grant writing, producing campaign newsletters, and providing project leadership on a variety of fundraising materials for major gift prospects.

Sept. 1997 to May 1998

NATIONAL ENVIRONMENTAL TRAINING CENTER

Managing Ediitor

Promoted from staff writer to managing editor responsible for overall production and distribution of a quarterly, U.S. Environmental Protection Agency-funded magazine for water quality management with an international circulation of 50,000. Managed an editorial staff of 12 and served as the organizational spokesperson at international trade shows and federal government briefings. 

EDUCATION

EDUCATION

1990-1994

B.A., English/Journalism   

Bridgewater, Virginia

1995-1997

Post-graduate course work, non-degree track  

Morgantown, West Virginia

SKILLS

SKILLS

Microsoft Office 365 - Advanced

Canva - Advanced

Google OneDrive - Advanced

WIX Design Suite - Proficient

Midjourney A.I. Graphics - Proficient

Adobe Creative Suite - Proficient

Adobe InDesign - Advanced

Adobe Photoshop - Advanced

Video (iMovie, Videoleap) - Advanced

ChatGPT Content Creation - Proficient

AWARDS AND AFFILIATIONS

Awards/Affiliations

AWARDS AND SERVICE

CASE                                        Award of Excellence               Total Campaign Programs                                             2009

CASE                                        Grand Award                           Graphic Identity Programs                                             2009

Telly Award                              Silver                                         Best Online Video in Fundraising Category                2010

CASE                                        Award of Excellence               Web & Electronic Communications                              2010

CASE                                        Special Merit Award                Audio/Visual Communications                                     2010

Telly Award                              Bronze                                      People's Choice Award in Webisode Category           2011

Berkeley                                   Carol Kennedy Pro Communitate Award                                                                       2021

Berkeley                                   Strategic Planning Task Force                                                                                2012-2021

Berkeley                                   Employee Award for Excellence                                                                                     2022

PROFESSIONAL AFFILIATIONS

American Marketing Association, member                                                                                                                      2008

Public Relations Society of America – Tampa Bay Chapter                                                                              2006 to 2008

Council for Advancement and Support of Education (CASE), member                                                          1998 to 2022

Florida Public Relations Association                                                                                                               2009 to present

 

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